Amway Europe News and Views

BERR vs Amway UK - case dismissed

2009-01-29T03:23:00.000-08:00

Excellent news out of the UK - BERR's appeals against their loss in BERR vs Amway UK have been dismissed.

More on this -

VistaPrint and Amway Europe partner

2008-11-06T14:10:00.000-08:00

VistaPrint and Amway Europe have announced a new strategic partnership. Amway Business Owners will be able to source printed materials for, for example, Artistry and Nutrilite, with appropriate branding for their market.

Amway Russia wins CSR award

2008-10-16T15:32:00.000-07:00

Following on from their award from a few months ago as Best Employer of Russia, Amway Russia has now won a prestigious Corporate Social Responsibility award for one of their projects with UNICEF -

Amway wins "Corporate Donor of Russia" award

Well done Amway Russia!!

Amway UK lives! Court dismisses claims.

2008-05-14T05:00:00.000-07:00

While details are still sketchy, a court has today dismissed a government attempt to close down Amway in the United Kingdom.

Great news!

Amway UK vs BERR - is today the day?

2008-05-13T19:28:00.000-07:00

Is today the day we learn the outcome of the DTI/BERR case against Amway UK?
Details and updates on the Truth about Amway

No matter which way the case goes, it's likely there will be an appeal, so even a favourable judgement will not be the end of the story.

Amway UK & ROI - new blog

2008-04-05T16:35:00.001-07:00

A new blog dedicated to the UK & ireland markets has been launched. Check it out -

Amway UK & Ireland Facts & Comments

Football superstar Ronaldinho joins Amway's Team Nutrilite/Team Nutriway

2008-02-26T06:48:00.000-08:00

Barcelona and Brazil football star Ronaldinho has been revealed as the next member of Amway's Team Nutrilite/Team Nutriway, joining athletics superstars Asafa Powell, Liu Xiang, Sanya Richards, and Jenn Stuczynski. More details are to be reveals with an official announcement due February 28, in the meantime, check out www.thetruthaboutamway.com for more news and discussion.

Be Smart with Amway!

2008-01-24T10:20:00.000-08:00

Want a Smart car? Amway Austria is offering free leases on Amway branded Smart Cars for all Platinums and above.

Hello??? Amway?!?!? Is anybody home?

2008-01-24T10:18:00.000-08:00

Amway UK business owners are still awaiting the result of the dispute with BERR, but there's been little communication from Amway - what's going on Amway?

Amway UK - Berr outlines their case

2007-11-26T15:37:00.000-08:00

The Times Online has outlined the case that BERR has brought against Amway in court in the UK today. In summary -

Just 10% of agents make any profit
Less than 10% sell a single product
Amway's main activity is encouraging people to join so that they pay the registration fee and buy marketing materials
Amway attracts people by "offering “substantial financial rewards or easy money”"
Only 6 per cent of agents bought Amway products to sell on
the vast majority of products offered by Amway were overpriced even before retail markup was added
71 per cent of agents made no income from Amway in the year 2005-06
90 per cent had made a loss after paying the £18 fee to renew their registration
One marketing presentation authorised by Amway offered the opportunity for a “small secondary income or an income which would rank in the top 2 per cent of money earners.”
Such money “is being achieved in the same time it takes to study for a degree”.
Amway’s own records showed that only Trevor and Jackie Lowe, and Jerry and Mandy Scriven among its agents earned more than the £78,000 required to place them in the top 2 per cent of earners, the court was told.
Amway’s records showed that of the 25,000 agents operating at that time, just 37 made more than £25,000 a year.
39,000 agents working for Amway
27,000 (71%) had no income
11,410 (30%) earned something
7,492 (of the 11,410) received average of £13.53 per year
101 agents received 75 per cent of bonuses
£116K paid to top earner Trevor Lowe
26 number of years Mr Lowe was an agent

More information and analysis on The Truth About Amway

BERR (DTI) petitions for winding up of Amway (UK) Limited

2007-11-09T07:28:00.000-08:00

The court date has been set, November 19, 2007. All the latest is on the truth about amway

Amway UK & ROI launches new website

2007-10-06T17:16:00.000-07:00

From the truth about amway -

Amway United Kingdom and Republic of Ireland has launched their new website. Despite some reports it was going to be a touched up version of the old Amivo website, it is, as I suspected it would be, a UK & ROI version of the new Amway sites that have been getting progressively rolled out in other Amway Europe markets - see for example Amway Russia.

In my opinion the site is much cleaner and more informational and user-friendly than the Amivo websites and, best of all, Customers and Privileged Customers (formerly members) can now login and order products themselves.

Discuss this article on the forums. (4 posts)

Amway's letter to IBOs in the UK & Ireland

2007-09-14T14:23:00.000-07:00

This week Amway in the UK & ireland sent out a letter to all IBO's in that market outlining a series of important changes. You can read the letter from Amway here. The changes seem to mean a MUCH bigger emphasis on retailing that before - but it appears the DTI is still pursuing action against Amway.

The question is - why?

Artistry signs Sandra Bullock

2007-09-05T08:57:00.000-07:00

From Amway UK & Ireland -

We are very proud to announce you that preparations are underway for the May European launch of the most advanced, luxurious, anti-aging moisturizer we’ve ever created, ARTISTRY Creme LuXury.

Because you are an integral part of the company’s success, we would like to take the opportunity to share an unprecedented development surrounding this premier product. In support of the Creme LuXury launch, we are pleased to announce that we have signed a 3-year contract formalizing an endorsement relationship with the talented, awardwinning, A-list actress and producer, Sandra Bullock.

read more on www.thetruthaboutamway.com

Amway Europe - Stacking vs Depth-Building

2007-08-28T10:56:00.000-07:00

Last week Amway Europe notified all European Diamonds and above about a new policy regarding "inappropriate depth building" or "stacking". If you are wondering what is "appropriate" and what is "inappropriate", Quixtar's Director of Sales, Todd Krause, recently did a great post on this topic on the Opportunity Zone - Stacking vs Depth Building - a couple of weeks ago. The guidelines from Amway Europe state ..

Read more on The Truth About Amway and Quixtar